Crimson Education · India
This is a full-time position, based in Remote (India).
You’ll write the pages, forms and content that turn interest into conversations with our advisors across the Middle East, North Africa and Turkey. You’ll work directly with the Marketing Manager and Country Manager, and your work will go live within days, in front of thousands of parents and students.
This is a writing-first role. If you love finding the exact words that make a worried parent click “Book a consultation”, you’ll fit in well.
Landing pages and lead forms (around 35%). Write and update copy for campaign landing pages and lead forms. Test headlines, form fields and CTAs, and report on what lifts conversion.
Content campaigns (around 25%). Write and produce gated content such as ebooks, guides and checklists for parents and students, and the emails and ads that promote them.
PTC campaigns (around 20%). Build and run PTC campaign assets end to end: copy, briefs for design, email sends and performance reporting.
Webinars (around 20%). Coordinate the webinar calendar, brief speakers, build registration pages and reminder emails, support live sessions, and report on attendance and lead quality.
Localisation. Adapt messaging for different markets across the region, working with native speakers where needed.
Partnerships: supporting school, counsellor and community partnerships with outreach, co-branded content and tracking.
In-person events: venue sourcing, supplier coordination and on-the-day logistics for our regional events.
0–2 years in marketing, content, communications or a related field. Strong internships and freelance work count.
Exceptional written English. You’ll be asked to show writing samples and complete a short writing task.
Strong storytelling skill and ability to connect emotionally with target prospects
Basic understanding of how paid digital advertising works on Google, Facebook, and other social media platforms
An eye for what makes people act: clear headlines, short sentences, a single next step.
Strong organisation. You can run several deliverables at once without dropping any.
Comfort with tools like Canva, Google Workspace and an email or CRM platform (HubSpot or Salesforce is a plus).
Curiosity about numbers. You check what worked and change the next version.
