Pristine Forests · India
Own paid acquisition and help build the systems that turn interest into first and repeat purchases. You will work primarily with Google Ads and Meta Ads, alongside CRM, lifecycle journeys, and newer digital integration projects. The founders will provide direction and support; you will turn that direction into a growth plan, execute it, and keep improving the results.
Ideally 2–4 years of relevant experience, with direct responsibility for campaigns on both Google Ads and Meta Ads.
Working knowledge of CRM and lifecycle marketing, with the ability to explain a flow you have built, improved, or managed.
Comfort with campaign reporting, spreadsheets, conversion measurement, and making decisions from imperfect data.
Willingness to learn unfamiliar tools and drive projects such as WhatsApp automation with team or technical support.
Clear communication, practical judgement, and the ability to organise your own work and follow through.
Full-time and fully remote.
Annual CTC: ₹4,00,000–₹7,00,000, depending on relevant experience and role fit.
Founder guidance and access to the resources needed to deliver agreed projects.
Review the paid acquisition setup and measurement, and agree a prioritised growth plan.
Run a documented sequence of paid campaign and creative experiments.
Launch or improve a prioritised CRM or WhatsApp journey and establish a clear reporting rhythm.
Plan, launch, manage, and improve Google Ads and Meta Ads campaigns, including budget pacing, audience or keyword choices, creative tests, and ongoing optimisation.
Translate business priorities into a clear growth plan: identify the next opportunity, define the hypothesis and success measure, and take it through execution and review.
Build and improve CRM and lifecycle journeys across email and WhatsApp, such as lead follow-up, welcome journeys, abandoned checkout, and repeat purchase.
Drive digital integration projects with the resources provided: map triggers and data requirements, coordinate implementation, test the journey, and monitor whether it works.
Work with content, design, and technical contributors to brief campaigns, coordinate delivery, resolve dependencies, and keep experiments moving.
Track acquisition cost, conversion, revenue, and retention signals. Check measurement quality, explain what changed, and recommend the next action.
Document campaign learnings and working processes so the team can repeat what works.
Must have
Google Ads
Meta Ads
Performance Marketing
CRM
Lifecycle Marketing
WhatsApp Automation
Campaign Analytics
Experimentation
Growth · Remote
reports to Rohan
